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The BAU heads to Seattle, Washington, where two people have been stabbed to death in their respective apartments, each crime scene which had the blood scrolled message "hear your evil see your evil". The team discovers that both victims attended a presentation by motivational speaker Barry Flynn, and the second victim, Cynthia Strobl, was one of the privileged few in the audience who was singled out by Flynn for a one-on-one session following the public presentation. They also learn that Flynn himself has gone into hiding for the day, a ritual he has on show days, and not even his manager knows where he is. Flynn becomes a suspect, until evidence shows that he too has been targeted by someone, probably the unsub. They have be figure out the connection between the unsub and Flynn to hopefully find a still alive Flynn. Meanwhile, Garcia tries to figure out why Morgan refuses to go to a swanky British Embassy gathering which to honor his father's old partner.