Morgan and Det. Matt Spicer are unable to reach Spicer's daughter, Ellie Spicer, before she is kidnapped by the unsub, who has been raping and killing during blackouts for twenty-six years. In the kidnapping process, Morgan and Spicer's sister, Kristin, are beaten, and Spicer himself killed. Spicer's parents were the unsub's first victims twenty-six years ago. Ellie, who quickly understands her role in the unsub's twisted fantasy, ends up being more resilient than the unsub first believed. Meanwhile, the BAU, with information from Kristin, believe they understand why the unsub kidnapped Ellie and has probably kept her alive. The BAU also believe they have a means to at least contact the unsub. In doing so, an uncomfortable J.J. is requested to do some work outside of her responsibility. Reid, in the meantime, finds an earlier murder which he believes is also connected to the unsub, this information which could lead to figuring out his identity. J.J. uses this information in her monologue to the unsub. And capturing the unsub becomes a personal vendetta for Morgan.